brand strength meaning in English
品牌力量之强弱
Examples
- Brand strength promotion of china self - owned brand automobile
提升中国自主品牌汽车的品牌力 - Under this condition , the urgent problem that shixian taibai wine corporation , which has great capital - and - brand strength have to resolve is how to conquer the cannikin - effect when marketing in northeast district
诗仙太白集团如何克服在市场营销方面的“东北地区短板效应” ,成为该企业目前最迫切的问题。 - This group has glory history , and has made important contribution to his country . however , with the development of market economy , the brand strength of competition of this provincial top enterprise gets no improvement , due to the following reasons : monotone products and irrational structure . playing too much attention to the markets in guangdong province , and having difficulty to develop other markets in other provinces ; slow system innovation , lack of vitality for the resources . on the other hand , the equipment of technique , the resource of talents , the rank of aptitude , and the occupancy of market for the rivals , from old to new , have gradually improved
该集团有过耀眼的历史，为国家做出了重大贡献。但是，随着市场经济的发展，这个省内龙头企业的品牌竞争力停滞不前：产品单一，结构不合理；偏安广东，难于拓展外省市场；改制缓慢，资源活力不高。相反，新老竞争对手的技术装备、人才阵容、资质等级和市场占有率逐渐提高，他们的品牌知名度和美誉度对广东建工构成了严重威胁；若干年后，还要面临wto的尖锐挑战。 - The outlet for gceg lies on that he must pay attention to the characteristic of construction industry , base on the resources now available , grasp the opportunity of aptitude relocation and enterprise innovation , carry out the strategic of brand development in the aspects of brand location , brand expansion and brand maintenance , reestablish the brand strength of competition of gceg
广东建工的出路在于正视建筑行业的特点，立足现有资源，抓住资质重新就位和企业改制机遇，从品牌定位、品牌扩张和品牌维护等方面实施品牌发展战略，重塑“广东建工”品牌竞争力。 - Taking factors of brand strength as the core in brand evaluation , some problems found in brand management in chinese businesses are discussed , such as imitating a well - known brand ' s every move , abnormal investment in advertisement , short - sighted idea to deal with customers , superficial " internationalization " measures , even imitating directly competitor ' s products
摘要在简述品牌及品牌价值内涵的基础上，以品牌价值评估中的品牌强度因素为核心，分析了我国企业在品牌管理方面存在的求全跟风现象、畸形的广告投资、短视的顾客意识、低级的国际化方式和假冒品牌等问题。